Industry news

  • 22 Jun 2011 12:00 AM | Anonymous

    Datanomic brings its risk and compliance screening application to Oracle

    Oracle has acquired Datanomic, a provider of enterprise customer data quality software and related applications for Watch List compliance screening, as part of its data integration and master data management (MDM) offering.

    The combination of data quality products from Oracle and Datanomic is expected to provide data quality capabilities for any data domain, including purpose-built capabilities for customer and product data.

  • 22 Jun 2011 12:00 AM | Anonymous

    Drugmaker AstraZeneca agreed to sell its dental implants and medical devices unit Astra Tech to Dentsply International for $1.8 billion (1.1 billion pounds) in cash.

    The U.S. dental company, which beat off bids from rival medical technology groups and private equity firms, said on Wednesday the acquisition would increase its revenue by around 25 percent and would be immediately accretive to earnings.

    Astra Tech, which had revenue last year of $535 million, is the world's third-largest dental implants maker after Straumann and Nobel Biocare. It has a separate medical devices arm focussed principally on urology and surgery.

  • 22 Jun 2011 12:00 AM | Anonymous

    Schott Chooses HP for Technology Infrastructure Management Services to Support Manufacturer’s Global Growth

    Hewlett-Packard Germany GmbH has announced that SCHOTT AG, a multinational company that develops and produces specialty glass and other materials, has renewed its outsourcing services agreement with HP for an additional five years.

    With the new agreement, HP will continue delivering Utility Services to enable SCHOTT to maintain its global growth in a cost efficient way. HP has provided technology services for SCHOTT since 2004.

    “To achieve our growth goals, it is critical to have processes and technology infrastructure in place to support our expansion into new countries and regions,” said Andreas Beeres, vice president corporate information technology for SCHOTT. “In addition to our long-standing relationship, HP’s global reach as well as the team’s deep technology and manufacturing industry understanding will help us create a ‘one-IT’ technology strategy within SCHOTT.”

    HP will continue to manage and operate SCHOTT’s technology infrastructure in Germany, Austria and Switzerland and, with the new agreement, expand service delivery to support part of its worldwide operations.

  • 22 Jun 2011 12:00 AM | Anonymous

    Saab AB and Mahindra Satyam announce strategic agreement - to establish an India Technology Centre

    Mahindra Satyam, a leading global consulting and IT services provider, has announced that Saab AB, further to its intent expressed at Aero India Feb 2011, has entered into an agreement to establish Saab India Technology Centre (SITC). This decision strengthens the already strategic relationship between Saab and the Mahindra Group.

    The aim is to increase development in India in terms of identified concrete programs and technologies to SITC. The centre will provide a secure platform to facilitate development of Aerospace & Defence projects in India, supporting the establishment Saab is pursuing. India presents a huge opportunity for Saab across their business areas Aeronautics, Dynamics, Electronic Defense Systems and Security and Defence Solutions.

    This 300-seater dedicated centre would be established at one of the Mahindra sites and will be an extended arm of Saab working on New Product Development and Product Sustenance Engineering. While supporting the internal operational excellence and optimization initiatives within Saab, this centre will also support offset obligations for all Saab products and services in India.

    Engineering services is a one-of-the key focus and growth areas within Mahindra Satyam, which currently runs some of the largest dedicated R&D centres for global majors across industry segments including Aerospace. Mahindra Satyam has the right operational expertise and technical maturity to ensure this centre delivers the set organizational targets.

    Saab’s experience and technological prowess providing services and solutions ranging from military defence to civil security combined with Mahindra Satyam’s proven Global Engineering practice would result in a highly efficient and technically mature development environment in India that can successfully address opportunities arising in these domains from emerging markets.

    Saab serves the global market with world-leading products, services and solutions ranging from military defence to civil security. Saab has operations and employees on all continents and constantly develops, adopts and improves new technology to meet customers’ changing needs.

  • 22 Jun 2011 12:00 AM | Anonymous

    Winners of the 2011 European Outsourcing Association Awards Announced

    The European Outsourcing Association Awards took place on Monday 20 June, in Madrid, Spain. In the historic Casino De Madrid, the preeminent European outsourcing projects, providers, innovations and locations were judged by a panel of experts and rewarded for best practice in pan-European outsourcing. Criteria for entries stipulated that projects must involve a minimum of two European countries.

    Now in its second year, the award ceremony took place at the end of the first day of the European Outsourcing Association Summit, where key figures in the business outsourcing community gathered to debate the latest trends and learn from each other’s experiences.

    The award categories cover a wide cross-section of outsourcing projects and winning is regarded as a huge accolade. For the 200+ guests, the awards presented a unique opportunity to gain insight into the working models of the most successful projects of 2010/11 thus spreading best practice throughout the European outsourcing community.

    And the winners were…

    BPO Contract of the Year

    Centrica PLC

    IT Outsourcing Project of the Year

    Ferrovial S.A.

    Outsourcing Service Provider/Advisory of the Year

    Luxoft

    Offshoring Destination Of The Year

    Ukraine

    Outsourcing End-User of the Year

    Telefonica Germany

    Award for Innovation In Outsourcing

    Business Integration Partners- Prisa

    Award For Corporate Social Responsibility

    CSC – Orange (France Telecom)

    Indra

    Special Award in Memory of Jaime Casado (€5000 to support a new start-up)

    Aptent

    Speaking at the awards, Andy Rogers, EOA board representative for corporate users, commented: “The submissions this year were of an exceptionally high standard, and the record submissions – more than double that of last year – shows that the EOA Awards are becoming the de facto standard of quality for the European outsourcing community. Innovation is key to outsourcing contracts and relationships, so to see that recognised and rewarded is particularly satisfying.”

  • 22 Jun 2011 12:00 AM | Anonymous

    Advanced 365 highlights key issues for businesses looking to minimise the risk of moving to a cloud computing model

    Cloud computing is accelerating into mainstream business life. According to a recent report released by market research firm Forrester Research, the global cloud computing market is expected to grow from $40.7 billion to $240 billion by 2020.

    Despite this anticipated surge in interest many organisations remain cautious about moving their IT services to the Cloud. Recent high profile server problems that led to partial server downtime of Amazon’s Elastic Cloud Compute (EC2) service have once again raised the topic of cloud computing security. A survey conducted by network services provider Colt has revealed a surprising distrust of the Cloud. 45 per cent of the 500 senior IT executives surveyed stated that they saw security concerns as the biggest risk associated with moving to Cloud computing, while 42 per cent said they were concerned about damaging the reputation of their brands as a result of performance or security-related issues.

    Neil Cross, managing director of leading managed services and cloud computing provider, Advanced 365, highlights five key points for consideration by organisations moving to Cloud computing.

    Choose a reputable provider

    Cloud computing is not necessarily a bigger risk than in-house IT, just a different risk. Previously, the responsibility of maintaining a secure and smooth running in-house IT infrastructure sat exclusively within your organisation. By moving into the Cloud you are now sharing this burden of control with another provider and whilst the safety of your data is of paramount importance to you, it is also vital to your Cloud provider’s business reputation too. Choosing a reputable Cloud provider who is willing to provide you with details of its uptime and performance records to alleviate any fears you have concerning their reliability is critical to the success of the project.

    The devil is in the detail

    Before you commence any IT outsourcing project it is vital that you agree tight service level agreements (SLAs) with your service provider in writing. Agreeing strict contractual terms will rubberstamp expectations around availability, downtime and maintenance as well as the penalties that would apply if these levels are not met.

    It’s important to remember that SLAs do not have to be ‘one-size-fits-all’ agreements. Complex organisations typically have multiple SLAs to cover separate parts of the business at various times throughout the day. Ensure that your SLAs are tailored to your organisation’s needs so that your key systems are always available during business hours.

    You can never plan too much

    Just because the Cloud is quick and easy to deploy doesn’t mean you should make a hurried decision which could severely impact the day-to-day running of your business. Like any other major IT project, it is essential that you plan thoroughly before moving to the Cloud.

    In particular, you should think carefully about who is going to manage the project, consider the potential risks of migration, how to maintain business continuity and ensure that testing is scheduled outside of business hours to minimise any disruption resulting from downtime. It’s also essential for you to make sure that you can quickly switch back to your previous systems if things aren’t working. A measured approach to the Cloud in the short-term will reap long-term dividends.

    Talk to a services partner to determine which option is right for you

    From public to private and from applications to infrastructure, there are a bewildering number of Cloud computing options. Take the time to fully understand the differences between the offerings of the major providers such as Amazon, Google or Microsoft or talk to a trusted services partner who clearly understands the Cloud and has relationships with all major IT Cloud suppliers. Your partner should be able to clearly demonstrate the costs of entering and withdrawing from the Cloud and advise which on-demand applications are best suited to your business.

    Know where your data is going to be stored

    Variation in data protection regulations mean that different territories have different data protection regimes so make sure you know where your data is going to be physically stored. During the initial negotiations with your cloud provider it’s essential to clarify if there is a regulatory requirement for your data to be held within a certain area, for example Europe, and if so make this a term of the contract. Leading Cloud providers will have a strong grasp on which information must be held in particular localities so double check that your provider understands the data demands of your sector.

    By enabling rapid access to leading technology on-demand, Cloud computing is a cost effective and flexible alternative to inefficient, in-house IT systems. Cloud computing is the future; however the fear of potential security breaches is understandably making organisations question whether moving to the Cloud is worth the risk. By working with a specialist partner, organisations can minimise these risks and benefit from all that Cloud computing has to offer.

  • 22 Jun 2011 12:00 AM | Anonymous

    Firms offering Business Processing Outsourcing (BPO) are now using leading-edge software to provide a range of innovative solutions for the financial services sector, says Jim Muir, Director at AutoRek.

    As manpower costs for Business Processing Outsourcing (BPO) providers continue to rise and further erode margins, companies in this area are increasingly looking for new ways to reduce manpower without compromising service levels. The first step in achieving this goal, however, is for BPOs to look at how much manpower they are actually using at the moment.

    This activity is often expressed by a metric known as ‘full-time equivalent (FTE)’, which is an easy way to measure a worker's involvement in a particular project. The most common way of determining an FTE for any given activity is to count up the number of people working in this area on a full time basis, as ‘one FTE’ relates to a single employee working full time. As a result, the more full-time employees that a BPO has working on a task, the higher its overall FTE will be.

    So why does this matter? Because this FTE figure can help to identify the amount of manpower that BPOs are using for a particular task, and – if it is too high – this figure can often be reduced by implementing more streamlined systems and/or automated IT solutions. For example, automated financial reconciliation software can reduce reconciliation FTEs by 75% compared to manual processing, and can completely eliminate additional FTEs in ancillary processes such as collections, stopped payments and banking and cashiering.

    As a result, it is now possible for BPOs to use software solutions like these to generate nine-month breakeven paybacks – and a total return on investment of 500% (recurring) – for an investment that will cost them less than employing five UK workers for a year.

    With benefits like these on offer, many BPOs have decided to take this route, and to use sophisticated sales ledger cash allocation software to analyse cash receipts and then automatically post the entries to sales ledgers in real-time. With this approach, the manpower savings can be over 50% of the sales ledger cash team and, more importantly, this same software can also be used to automatically create and send emails to payers in order to query any unfulfilled promises to pay and/or to highlight other settlement discrepancies.

    At the same time, this solution will allow BPOs to automate the escalation of these issues internally to stakeholders, in order to drive even greater savings in terms of FTE, interest and bad debt expense. As such, the latest software in this area is already making it possible for BPOs to reduce manpower significantly – and easily – without compromising on service levels.

    Although many of these same BPOs may have relied upon ‘low-salary territories’ to deliver savings to their financial services clients in the past, wage inflation in some of these locations (including India) has now risen into double digits, which means that the cost per head in some locations is simply no longer competitive.

    This approach has therefore become untenable and – with many of these providers on a cost-plus deal or in the process of renegotiation – a new model is definitely required. Unfortunately, very few companies have adopted the approach that Aegon has taken in India, for example, which was to build excellent processes at the time of the initial ‘lift and shift’.

    As a result, the cost per person for some companies operating in these regions has risen from £3k to £18k in a very short space of time, which is clearly not ideal. Along with the cost, many UK businesses have also been disappointed by the lack of visibility and accountability provided by their BPO, and have therefore opted to bring much of this work back in-house, which could have a serious long-term impact on the BPO industry as a whole.

    For all of these reasons, many BPO providers are now looking for scalability and automation (as opposed to endlessly chasing the end of the low-salary rainbow), by leveraging new software tools that provide automated reconciliations, settlements and cash allocation. Automated transaction matching reconciliation software, in particular, can dramatically reduce the time spent reconciling data from virtually any internal and/or external source, so that the BPO’s resources can be freed up to resolve problematic transactions, manage risk effectively, and provide up-to-date management information.

    What BPOs need to look for here, however, is a purpose-built, high performance-matching engine that uses user-definable matching rules to compare and match data from any imported files. Applied sequentially, these rules can then facilitate the matching of data with incredible speed, whilst also exposing any exceptions. As a result, 99% of data can be reconciled automatically by using tools like these.

    BPOs serving the financial services sector will often need to reconcile high volume trading environments, as well, and many are therefore using innovative software that has been specially designed for confirmations, settlements and custody reconciliations. The latest tools in this area now offer fully integrated case management, workflow and management information tools, as well as robust exception management solutions that work with industry standard feeds and interfaces in order to minimise the cost and time required for deployment.

    By automating these processes, BPOs will be able to reduce manpower, and yet still escalate any ‘breaks’ to interested parties and other stakeholders very quickly. In addition, stakeholders benefit from immediate access to all of this vital data and other key management information (MI), so that they can track and monitor matching behaviours and performance easily.

    Any data related to collections and credit control is also very important for BPOs, especially in the financial services sector, as they need to be made aware of any problems in these areas immediately. Again, the latest reconciliation software can help here too, as it can provide BPOs with instant alerts for any problem accounts, leading to faster allocation of cash and better client relations.

    This last point is important, as cash allocation can be another time-consuming process, especially when it’s hampered by poor quality, late or missing remittance advices. As a result, the timeliness of sales ledger information can often be weak (and laborious to interpret) when it comes to implementing robust and effective credit control. Clearly, as cash becomes tighter in today’s challenging economy, organisations will need to address these issues at the earliest opportunity, and in the most cost effective way possible.

    It’s no wonder that modern BPOs are looking for a more innovative way of handling all of these processes. Innovative software solutions can significantly reduce the costs associated with sales ledger and credit control personnel, and can also help to provide a cleaner sales ledger, faster cash allocation, cleaner recoveries, a reduction in bad debts, and an overall improvement in customer relations. Even more importantly, all of these factors can lead to increased sales, as confidence in the good payers increases.

    For all of these reasons, the latest reconciliation technology doesn’t just help to reduce headcount, but actually helps to enhance the BPO’s overall productivity instead. With access to powerful, easy-to-use tools that makes their work easier and more accurate, employees often find that their work is a lot more rewarding and fulfilling. Meanwhile, for the BPOs themselves, this increased satisfaction can often lead to a reduction in staff turnover and better continuity of service – in addition to all of the productivity, cost and risk management benefits that automation can provide.

  • 22 Jun 2011 12:00 AM | Anonymous

    A quick glance across the UK retail banking, life & pensions and investment management sectors reveals an interesting finding: retail banks, building societies and other mutuals are the ‘black sheep’ of the outsourcing family. Whereas some financial services sectors are veterans in their outsourcing journey, including those coming full circle and bringing operations back in-house, the retail banking sector is taking its first steps. There are, of course, pockets of experience, such as credit card outsourcing, ATM replenishment and overflow contact centres but the core current account, savings account and mortgage operations of UK retail banking providers remain largely in-house.

    New entrants have been the lifeblood of the retail banking outsourcing industry for some time and, by their very nature, they have tended to be smaller, more niche providers. Consider the wave of new mortgage lenders leveraging the capabilities of outsourcers, such as Deutsche Bank’s mortgage subsidiary ‘db mortgages’ using Vertex and Kensington and GMAC-RFC signing agreements with HML. There are also the foreign deposit takers, such as First Bank of Nigeria’s FirstSave and Iceland’s Landesbanki subsidiary IceSave, which outsourced their operations to Newcastle Strategic Solutions Ltd (NSSL).

    The outsourcing trend was undeterred by the credit crunch. In 2009, Aldermore announced it had signed a contract with NSSL to develop and administrate its multi-channel savings offering and Tesco Bank announced a similar deal with Vertex for mortgages a year later.

    There appear to be three key reasons why new entrants cannot resist outsourcing, whereas it continues to be eschewed by established banks and building societies.

    Sunk Cost and Capability

    Technology is one of the largest fixed costs faced by banks. New platforms cost tens – even hundreds – of millions of pounds to build, let alone maintain, develop and replace. Removing a major product line and giving it to an outsourcing provider is also not cheap or easy. Only several rows into an NPV spreadsheet, it can become very difficult to make the business case stack up, regardless of the potential downstream cost savings. Of course, many costs are sunk – the platform cost £100m whether it continues to support mortgages, current or savings accounts or not, and normally just increases the dreaded central overhead or recharge to other product lines. That is without considering the large number of technical, development and support jobs, let alone the operational staff, who are dependent upon it.

    New entrants tend to have few if any of these problems. Indeed, outsourcing offers the opportunity to acquire capability without sinking a huge amount of capital. Metro Bank has communicated the benefits of its relationship with Temenos, which is based on ‘pay-per-transaction’, rather than infrastructure costs. Furthermore, outsourced relationships can be more attractive to potential buyers, rather than being faced with a costly and time-consuming IT integration programme, just at the time they want to be leveraging increased scale from the acquisition.

    Speed to Market

    In the largest banks, it is generally accepted that major new product or channel innovations take a lot of time. Unperturbed by stories from new entrants getting from scratch to market in six months or deliver major innovations in months, it is simply accepted as the flipside of the many benefits associated with greater scale.

    However, a hybrid model does exist, whereby strategically-important innovations and developments are delivered through third parties, enabling quicker market entry and, potentially, first mover advantage. For new entrants, speed to market is absolutely critical, as they continue to burn capital until they turn a profit. For the incumbents, who are normally already delivering profits, the capital burn does not seem anywhere as critical and the urgency to get to market is therefore often correspondingly smaller.

    Oversight and Governance

    The increasing scrutiny of the regulator on outsourcing relationships and specifically the requirements under SYSC (8), represent a significant challenge and cost for those outsourcing operations. To do this properly requires fundamental changes to operating models, governance forums and even job roles and descriptions. But these challenges are much smaller for new entrants. Building an outsourced operation ‘from scratch’ can be simpler and there may be less resistance to change from existing staff, albeit it still represents a major and onerous undertaking. Indeed, with the right outsourcing partner and model, it can be much easier to prove to the regulator that the necessary skills, experience and competencies are in place through a third party that may otherwise take a long time to recruit, train and establish in-house.

    In Summary

    Outsourcing certainly is not the solution for every new product, channel or innovation. Indeed, it might not be the right solution for some banks, building societies and mutuals at all depending on their strategy, change capability and cost base. Mutuals, for example, may value local staff employed locally as a core part of their proposition, which cannot necessarily be retained in an outsourced relationship. But even allowing for the obvious differences in circumstance, the difference in the use of outsourcers by new entrants compared to incumbents is striking. Rather than ignoring new entrants as a different breed with a different set of circumstances, it would be wise to consider whether incumbent institutions should reconsider the value these options might offer. Now that could be something to change the playing field and the fortunes of shareholders and members respectively.

  • 22 Jun 2011 12:00 AM | Anonymous

    Banks and financial services companies are struggling to contain costs in the current recession whilst at the same time seeking to innovate in a fast moving financial marketplace. One major weapon in their armoury is the use of outsourcing and, over the last decade, financial sector firms have made increasing use of it to drive down costs whilst giving them a more agile and flexible infrastructure.

    On the cost control side, outsourcing has been a major success for financial services firms. Therefore the outsourcing trend is likely to continue, as companies look to concentrate on their core competencies and offload the headaches of day-to-day administration, which will allow corporate focus to be maintained on innovating products and services to keep ahead of the market, whilst providing certainty around the costs of providing and administering the said products and services.

    Innovation inhibited by rigid infrastructure

    However, on the innovation side, the report card is not so good. One reason for this is that everyone underestimated the extent of technology driven change in consumer behaviour that has occurred over the last decade.

    As consumer demand grows for new products and better access to existing products, in a world that is coming increasing focused on personal mobile technologies, the financial sector is no more immune from the need to adapt their offerings than other sectors.

    All financial services firms are going to have to embrace new consumer models or stagnate. Unfortunately, financial services usually lag other sectors in adapting to new consumer habits. And the rigidity of their IT infrastructure and architecture is commonly given as a major reason for failing to respond rapidly to the changing business environment.

    Outsourcing has exacerbated the problem

    Aside from the cost issue, one of the main reasons that firms embrace outsourcing is to break out from the restrictions of bureaucratic IT departments and to have in IT infrastructure that is responsive and flexible and has the ability to support the use of new media and provide the new levels of services that the consumer market is now expecting as a right.

    However, when drawing up outsourcing contracts, all the emphasis is inevitably put on the cost control factors and the service level agreements for existing services. This incentivises the outsourcing company to concentrate on providing the basic existing level of services and to pay little attention to supporting innovation in the client firm.

    This has led to a disappointment with outsourcing projects, even where the SLAs are being met and the cost control promised is being delivered. Firms have been left feeling even more restricted than when they had full control of IT in-house. And so, they have re-examined the whole process in order to identify a solution.

    Joint partnership

    Many financial firms are now taking a better approach by involving their outsourcing partners more in the innovative side of their business. This means separating out the basic service provision side of the contract and ensuring some of the contract is left for the outsourcer to ‘earn’ by pitching new ideas at the firm or by involvement with the product / service development side and offering new services to support the emerging new ideas.

    This model of working together is going to become more common as financial firms try to increase the level of products and services they supply to the mobile “i-Generation”. It refocuses the supplier away from a purely cost-driven approach that has supplied the bulk of their revenues to date, and onto broader thinking about new ways to offer value.

    Changes in the financial services sector

    Already the majority of personal and small business banking is done on-line from home and work PCs. Over the next decade, consumers will expect to have access to all financial products and associated services on demand; in whatever way suits them, wherever it suits them. Mobile phones and tablets are increasingly likely to take over from personal computers as the favourite way to interact with their banks, life and pension providers and investment brokers. Gartner have forecast that worldwide their will be 40 million tablets by 2012, accompanied by a corresponding drop in the sales of pcs, and the UK will be to the fore in this technological revolution.

    This means that financial institutions need to be prepared to engage with their customers in the manner desired by the customer, not the manner defined by institutions.

    Outsourcing companies bring value to the table

    Outsourcers are in a position to supply the skillsets to exploit the new technologies, which would not necessarily be available or cost-effective for firms to have in-house, as they can spread the costs across multiple clients. Outsourcers can also use private cloud architectures to give financial firms scalability and agility that they need and would be unable to supply themselves; this will allow financial firms to access the flexibility and strength of the cloud model while maintaining high security levels over their data – a key compliance issue.

    In particular, the ever-increasing need to handle new technologies means that a good partnership between firm and outsourcer allows the creativity of the firm to be supported by a rapid response from the outsourcer giving a short time-to-market and allowing emerging technologies and platforms to be embraced in the early stages.

    Future provision

    Over the next two years, we can expect to see a whole new approach to outsourcing as more financial sector firms seek to move beyond pure cost control and start to partner with their outsourcers in order to achieve the levels of innovation required in the market. Outsourcers need to be proactive in seeking to show that they can provide this level of value to the financial sector.

    Those who succeed will be able to move up the value chain by increasing the level of services they provide and the value of those services to their customer base. Those who don’t will be left behind as financial firms find that pure cost control is not a compelling enough offering to make them include outsourcing as part of their future strategic plan.

  • 22 Jun 2011 12:00 AM | Anonymous

    Organisations, especially SMEs, are being encouraged to move to the cloud to drive down costs and cut internal IT heads. But will this really work? As vendors look to pack ever more complex features into product sets, is the cloud really the best way to access this technology?

    Critically, do organisations ever really need such functionality? Since 90% of the features in most software applications such as CRM remains unused, there is a strong argument for providing a radically cut down alternative – at a drastically reduced price. Or even for free.

    As John Paterson, CEO, Really Simple Systems, argues, the cloud represents a chance to not only transform the way software is delivered but, more critically, the opportunity to radically change the type of product on offer.

    New Model, Same Software

    The shift towards cloud computing continues to gain momentum. Vendors are embracing the lower cost of delivery and reduced support requirements; whilst organisations of every size and market focus are grabbing the chance to reduce internal IT skills and move from a capital expenditure to operational expenditure model.

    But is cloud computing really just an opportunity to deliver the same software in a cheaper way? The vast majority of software applications being delivered via the cloud are nearly identical to the vendor’s on-premise solutions. Indeed, even those which were designed specifically for the cloud are still highly complex software packages, full of intricate functionality that demands significant user understanding and commitment.

    The result is that while there is a small cost saving over the on-premise systems, these applications are still inherently far too complex; they require significant support and extensive end user training. Any business that was deterred from investing in traditional on-premise CRM systems, for example, due to complexity, is still not going to make the move just because the delivery model is cheaper. Instead, these organisations – which represent the vast majority of SMEs in the UK – will continue to track sales via spreadsheets.

    So just what is being gained from the move to the cloud?

    Simplicity Equals Productivity

    The cloud offers a fantastic, fast, low cost software delivery mechanism. Yet by attempting to deliver existing on-premise solutions via the cloud, IT vendors are missing the point: they are creating a huge support overhead and reinforcing the problems associated with user dislike of over complex systems.

    In contrast, following the cloud model to its logical conclusion, vendors must strip out the unnecessary and unused features in the software. With a simple, intuitive application, there is no need for an organisation to invest in user training, pay for support or accommodate the complexity of these larger systems. The overall cost to use reduces significantly, whilst productivity and user acceptance increases.

    And this is key: simplicity has a huge value to businesses. It ensures people understand and use applications more effectively. Simple applications are also far more robust, cause fewer problems and demand minimal support.

    There is, of course, a trade off between simplicity and functionality. An organisation has to decide: opt for a less functional product that is easy to use and will gain universal adoption across the organisation; or insist on a more expensive solution that ticks every single feature box and accept the fact that at best 20% of users will get to grips with the system.

    For any SME that has been deterred by the over complexity of traditional on premise CRM or ERP systems, the opportunity to invest in simple yet functional systems is compelling.

    Tipping Point

    As the cloud model gains momentum, vendors need to think again. The SME software market is becoming commoditised: the emphasis is on low cost, even ‘freemium’, systems delivered via the cloud. These systems are essentially simple, ensuring users can be up and running within ten minutes, with no training and require minimal support.

    In this marketplace, persisting in adding new, increasingly arcane features year on year is delivering no incremental value. The core software is inherently functional; it works effectively; it meets the vast majority of needs. Adding functionality and complexity makes the solution less, not more, valuable to the majority of businesses.

    So while analysts may get heated about the ease with which a CRM system can integrate with LinkedIn, back in the real world, those running SMEs just want a system that makes it incredibly simple to load their data from a spreadsheet.

    Critically, the cloud makes this new model viable. Vendors can provide a simple, yet effective, commodity application that meets the vast majority of business needs at a fraction of the cost of traditional on-premise solutions.

    Conclusion

    Cloud software is becoming a commodity offering. Prices will shift ever lower. And there is huge pent-up demand across an SME marketplace that has failed to successfully adopt a raft of applications, from ERP to CRM. The essence of cloud computing is not just a low cost delivery model but the chance to develop and deliver a simple to install, simple to implement solution that is easy to use and requires minimal support. So will this drive some much needed pragmatism into the software industry, with vendors focussing on what people need and ease of use, rather than marketing-driven new features?

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