Whichever way to look at it, the backbone of any strong, successful business relationship is the ability to work together toward a common goal.
Collaboration offers the opportunity to share the flow of knowledge and experience between individuals and organisations. Moreover, it gives organisations an excellent opportunity to establish an open dialogue to generate positive changes to the dynamics of how the organisations work together to deliver benefit and add value. This is particularly relevant in the outsourcing industry.
Matthias Mierisch, chairman and CEO of arvato UK and Ireland, said: “It is important not to rush into a partnership without first having a detailed and realistic understanding of what it is aiming to achieve. The only way this can be done is through extensive consultation in advance, and honesty from both sides is paramount.
“Clearly there always needs to be a degree of flexibility so that any unforeseen issues when transferring the service can be taken into account, but having a thorough and transparent strategy in place from the start is a vital foundation for a successful relationship.
“Whether in the public or private sector, any transformation of services must be supported by the organisation’s people. There is a significant challenge in transferring the necessary skills, knowledge, technical infrastructure, tools and techniques while ensuring that the change is embraced by employees at all levels.
“For this to work there needs to be an emphasis not only on process design, but also on the cultural aspects of the change. This requires extensive consultation with front-line staff in advance, followed by provision of necessary support and training throughout the transfer and beyond.
“Any outsourcing partner should be able to work as an integral part of clients’ businesses. Not only does this means respecting their client’s culture, representing their brand and supporting their employees, but also having the deep sector experience to create a service that can adapt to market pressures.
“Once an agreement is in place, measuring success and striving for continuous improvement and innovation is key, and it is essential that the measurement criteria are shared by both parties.”
As part of its activities in helping business organisations create solid and profitable relationships, the NOA has been working with other industry associations in collaboration with the British Standards Institute (BSI) to publish the first-ever standard on Collaborative Business Relationships.
The new Standard part one was formally launched at the House of Lords in December with the BS 11000-2 currently in development. It will provide additional guidance on practical implementation of BS 11000-1 within organisations and is due to be published later in 2011.
Adrian Quayle, NOA Board member, has been contributing to the British Standard. He said: “It is expected that the British Standard 11000 will become a requirement for companies across a wide range of public sector contracts which will obviously include many outsourcing deals.
“The guidance standard will help with the ‘how to’ aspects of establishing, managing and evaluating collaborative relationships in organisations from any sector, focussing on the key aspects of the methodology such as partner selection, risk and knowledge management and the internal assessment process.”
BS 11000-2 may draw upon case studies where the benefits of forming collaborative relationships (over non-collaborative relationships such as typical supplier-client ones) have been realised within organisations working to the principles of BS 11000, in terms of greater efficiencies and in demonstrating value-creation.
In shaping BS 11000-2, BSI hopes to engage with small and medium-sized organisations to ensure that their perspective is reflected in the guidance and the benefits of building collaborative relationships is achieved by different organisations across the private and public sector.
Chris Baldock, Managing Director of intY, said: “The BS 11000 standard will be a real benefit to the public sector. It will allow businesses to collaborate and work in partnership to a set standard that will ultimately help them to achieve a competitive edge.
“In some situations it is more efficient and cost effective to outsource certain resources. Focus on what you are good at, and partner with those particular companies that can add value to your organisation. Partnering should be seen as a mutual benefit, not a threat and this will help the industry to understand that collaboration will only make their businesses stronger. Adoption of standards will quickly address this providing commonality of approach and implementation that can only be good for the industry.”
The benefits of collaboration in any business are clear and it is hoped that the BS11000 will help organisations to share best practice and skills through their relationships in order to provide greater value.
Advances in technology have also helped to support a collaborative approach in outsourcing, with innovations such as virtualisation and the cloud leading to new ways of working, managing, innovating and outsourcing together. With more tools available for organisations to work together, it’s no surprise to find that more are taking the opportunity to do just that.