Network capacity consumption for data services side continues to skyrocket globally, and communications providers are under tremendous pressure to increase capacity and manage costs, while delivering high-quality customer service.
How can one accomplish these goals simultaneously? The answer may be found in strategic outsourcing of key network functions, which can enable providers to cut costs up to 40 percent, by consolidating fragmented operations and more efficiently using resources across companies and geographies.
If strategic network outsourcing can be so effective, it’s rather surprising that outsourcing isn’t as widespread among communications providers as one might expect. To find out why, we talked to senior network and IT executives at some of the world’s leading global communications providers. We asked them if outsourcing their network and IT operations is their first choice to better manage their company and help ensure customer service – and if not, why not. We described network operations as the people, processes and systems that plan, provision, and manage voice, video and data networks and services; typical IT functions include help desk, desktop support, data center operations, disaster recovery and Web site/e-commerce systems.
We queried senior IT and network executives at communications companies in Western Europe, but we believe their perspectives are common to any provider, regardless of the geography it serves. Among network executives, the top challenge cited is completing the roll-out of next generation broadband networks, such as fiber to the node (FTTN), fiber to the premise (FTTP), or 3G/4G mobile broadband networks while continuing to cut operational expenses, maintain legacy networks and support migration to the new technologies. For IT executives, controlling costs is the biggest hurdle, followed by “business agility,” or the ability to accommodate the fulfillment, management and monetization of new services or consolidation of current systems.
Network executives expressed an overall higher reluctance to outsource network operations, compared with IT executives, who have historically used outsourcing to enhance capabilities, tap into deep skills, and reduce costs. Most network executives said their company outsourced one or more specific individual tasks, rather than entire processes. By contrast, IT execs were more likely to outsource complete functions, such as desktop management, infrastructure (networks and servers) and management or module development (such as application development and testing). And among the IT executives we interviewed, many had also outsourced either the desktop or infrastructure as well as their company’s help desk.
IT and network executives agree that their network is core to their business, and therefore not something that can be easily managed by an external provider. Despite this assertion, given the challenges that they face, providers are starting to reconsider outsourcing certain network functions. Why the change of heart? They must offload the planning, provisioning, and management of legacy services -- such as private line, frame relay, and ATM – so they can focus on next generation networks and services. Secondly, they need additional capacity to scale new networks and services, such as FTTx, Internet TV, or 3G/4G.
When considering outsourcing as an option, network reliability, above all, IT and network executives’ number one worry. Other mutual concerns include potential loss of customer satisfaction, loss of control and internal expertise, and difficulty keeping suppliers motivated throughout a long-term contract.
We believe there are ways to address these areas. Some guidelines providers can keep in mind include:
• Look for an outsource supplier who can handle entire processes, such as order entry, circuit provisioning, and service activation, rather than discrete tasks. The best outsourcing providers stake their reputation on bringing industrialization, standardization and disciplined approaches to end-to-end processes, which typically results in improved cost control, higher quality and high business value for their clients.
• Base sourcing decisions not only on cost considerations, but on other differentiating factors, including flexibility, cultural fit, industry knowledge, and a reputation for delivering results. Look for a long term partner, rather than a low- cost service provider, and closely examine the outsourcing company’s track record in managing contracts several years into it.
• Choose a provider that can outsource as well as transform the operational capability. The ability to improve processes and systems through transformational outsourcing can result in even lower operational costs, improved operations, and higher service levels.
As the technology environment changes at an accelerated pace and time-to-market gets more squeezed, relying solely on internal skills could become a risky business, indeed. At the very least, providers would be wise to more deeply understand the potential benefits they might derive from the strategic use of network outsourcing, so they can make an informed decision that serves their business – and their customers – well.
By Gerardo Canta, Network Outsourcing Lead, Europe and Latin America, Communications & High Tech Operating Practice, Accenture, and Rob Rich, Managing Director, TM Forum Insights Research