By: Anushka Lokesh, the Head of Growth at Breinify, an AI-powered predictive personalization platform.

Artificial Intelligence is the process of analyzing millions of patterns through machine learning. By studying these patterns, AI can make well-thought-out decisions that humans simply can’t.

AI and data science are used in every sector to automate and ease processes. Marketing is no different. The use of data science in digital marketing plays a critical role in any campaign. And organizations making proper use of it are getting huge advantages over their competitors, including:

• Dynamic audience segmentation
• Personalized product recommendations
• Consumer journey optimization

Read more on Unite AI here.