What happens when virtual reality meets reality? With the metaverse — interactive, virtually enhanced spaces that can be accessed by multiple users via avatars — it has led to the shaping of uniquely immersive and authentic experiences that have opened up new ways for businesses, communities and individuals to create value, socialise and solve problems.

To explore a new world of opportunities present in this bold new universe, KPMG recently conducted a consumer survey gathering perspectives, expectations and feelings towards metaverse participation.

Read more on KPMG here.