Transformation is going nowhere in a hurry; it’s still the number one business critical project among major enterprises around the world. But succeeding with your transformation project is easier said than done. Adrian Odds, Marketing & Innovation Director at the agency CDS, believes a simple focus on a few core areas could make all the difference…

Digital transformation is difficult. Don’t let anyone tell you otherwise. And a lack of C-suite leadership may be the single biggest risk factor in whether your ‘transformation’ will succeed or fail. But the second biggest consideration is most likely to be a failure to design your change – and the new services that sit around it – with the human needs of your internal and external customers at the centre.

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