US – Customer experience (CX) businesses Sprinklr and Sitel Group have partnered to combine software and digital CX services.

Headquartered in New York, Sprinklr offers a CX management platform that allows companies to manage how customers experience their brands via external channels, including social media.

Miami-based Sitel Group offers digital and voice-based CX tools and services.

Through the global partnership, the companies aim to create a set of digital services, including social listening and engagement tools, social media strategy and design.

Read more on Research Live here.