In times of disruption and great uncertainty, most organizations tend to protect what they have and wait for a return to “normal.” That’s a high-risk strategy today because we may be on the cusp of a new era. Structural supply-chain issues, rising interest rates, and sustainability challenges are just a few conditions that have become the new norm and hold critical implications for business models. Amid this much change, merely trying to manage costs and raise productivity is unlikely to overcome the growth challenge that seven out of eight organizations face today. Instead, companies need to find emerging pockets of growth that can help them secure long-term success.

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