Ash Finnegan, Digital Transformation Officer at Conga, reveals that most organisations attempting digital transformations are missing the point entirely

Ash Finnegan is currently digital transformation officer at Conga, which provides end-to-end solutions to help organisations transform their revenue operations (RevOps) and navigate business complexity. In her role, she works directly with customers and partners to execute these programmes in-house.

Drawing upon her 20-year-strong experience as a digital transformation consultant, she has spearheaded the development of a unique framework that empowers organisations to understand the revenue operations’ landscape and successfully tackle their transformation journeys. This assessment ensures organisations implement technology at a pace that they are ready for, only incorporating solutions that drive real business outcomes.

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