The excitement around generative AI continues to struggle to manifest genuine gains for businesses, according to a new report from Capgemini. While almost two-thirds of organisations have piloted initiatives with the technology, three-quarters say that large-scale deployment across their operations would be very difficult.

The importance of generative AI has risen steadily on the corporate agenda, over the last 18 months. The hype around GenAI, and its purported potential to reduce costs and boost efficiency and output has led to its fast-tracked adoption by businesses across the industrial spectrum – with one poll in mid-2024 suggesting 62% of respondents thought it would be crucial in the coming three years. Meanwhile, 57% said they were at least exploring use cases, and 58% were already piloting initiatives involving the technology.

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