Strategic agility is the ability of a company to reinvent itself over time, changing its market focus, offerings and business model as needed in order to remain competitive and win in tough markets. Corporate history is full of examples of companies that failed to change when needed, either by ignoring or failing to notice market signals, or being unable to implement transformation.

Microsoft shifted from an operating systems company to enterprise and cloud services, then consumer electronics and, more recently via substantial investments, towards incorporating AI into its key offerings.

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