Hitachi Digital Services continues to progress in the UK announcing a new two-year digital partnership with Mitchells & Butlers to manage digital engagement across its 17 High Street Brands.

Mitchells & Butlers is undergoing its own transformation looking to grow its digital business and develop an agile culture to support innovation and growth. Hitachi Digital Services has partnered on the deal with “Global digital services agency” Valtech, to support customer interaction across mobile, web, order and pay at table and home delivery. The new partnership is designed to drive efficiencies as well as enable new revenue streams via an ability to launch new digital features/business opportunities quickly.

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