Amazon has launched a range of new AI foundation models, dubbed ‘Nova’, as it seeks to keep pace with Microsoft, Google and Meta. With the ability to process text, image, and video as prompts, customers can use Amazon Nova-powered GenAI applications to understand videos, charts, and documents, or generate videos and other multimedia content.
Amazon has of course already invested billions in its partnership with Anthropic and already developed its own LLM called Titan. However, it seems the hyperscaler has no plans to solely rely on its partnership with Anthropic, and much like Google is seeking to advance its own IP creation, offering an alternative for customers as they seek to balance cost and performance.
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