A new report from the Department for Science, Innovation and Technology (DSIT) has revealed that while public trust in data practices is improving, concerns about data security and the rise of artificial intelligence (AI) remain widespread.

The findings from a survey that captured the perspectives of over 5,000 people, show that the public increasingly sees data as beneficial to society, particularly in creating products and services that improve lives. However, anxieties persist, with fears of unauthorised data sales, surveillance, and a lack of control over personal information being key worries. Older individuals were found to be especially concerned, reflecting themes frequently highlighted in news coverage.

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