1. Contrary to received wisdom, large language models can not only replace routine and repetitive work tasks, but they can also handle creative tasks as well as small groups of humans can.

2. The exception to this is creative writing, where humans continue to outperform AI. But with the sophistication of AI increasing all the time, even creative writing could be under threat.

The conventional wisdom that generative AI will replace only routine and repetitive work tasks, allowing human beings to concentrate on being innovative and creative, has, it seems, lulled us into a false sense of security. A new study from Cambridge Judge Business School finds that large language models (LLMs), such as generative pre-trained transformers (GPTs), can handle creative tasks just as effectively as small groups of humans can.

Read the full article on Management Today here.