NTT DATA has published the findings of its latest research exploring the use of generative AI (GenAI) in the banking sector. The report, entitled “Intelligent banking in the Age of AI”, highlighted a significant increase in adoption of the technology with 58% of the financial services institutions fully embracing GenAI, up from 45% in 2023. Interestingly, the survey indicates that only 50% of the banks surveyed are looking to GenAI as a method of improving productivity and efficiency, whilst 49% believe the technology can help to reduce operational IT spend.

The findings of NTT Data’s new research indicate that the use of GenAI technology in the banking sector varies in terms of the motivation behind the investments being made. The disparity between the drivers of GenAI adoption in banking vary globally, with almost 59% of US banks looking to reduce their IT budgets and 47% keen to cut operating costs. However, only 43% of European banks highlighted cutting IT budgets as a priority whilst 36% were focused on reducing operating costs. Productivity was highlighted as the most important factor for European banks by 46% of respondents.

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