British building society, Nationwide, is expanding its contract with Amazon Web Services (AWS) to help improve customer experience.

Nationwide has some 17 million customers and has already been using Amazon Connect (contact centre technology) to support many of them through its contact centres and branch operations. This technology is central to the building society’s recently launched call checker service for tackling fraudsters attempting to impersonate its staff and scam its customers. The new agreement with AWS will build on this, helping the building society to deliver a much more personalised experience for its customers, faster.

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