ITC Infotech, a global IT services company, has successfully implemented a new-generation CRM based loyalty solution for Finnair, Finland`s largest airline. Finnair is the first airline in the world to move away from a legacy based frequent flyer program to an analytical CRM solution. This is the first of it’s kind CRM based loyalty solution in the world for airlines and Finnair launched this solution recently.

The new loyalty system for automating Finnair Plus, the loyalty program for Finnair customers, is expected to improve the effectiveness and usage of Finnair’s loyalty program. This implementation will also improve reporting, analysis and decision support for operations and management.

Mr. Tom Källström, Vice President, eBusiness Development, Commercial Division, Finnair said “We congratulate ITC Infotech on the successful deployment of the new Finnair loyalty application. The loyalty program has gone live and now we can be more innovative in offering new services to our most valued customers

He further added, “ITC Infotech’s excellent CRM capabilities, exemplary customer focus and flexibility makes them an ideal partner for us.

Commenting on the implementation, Mr. Sanjiv Puri, Managing Director, ITC Infotech said, “The successful delivery of the loyalty solution to Finnair demonstrates our capability to bring domain knowledge and technology expertise together to create a business friendly solution.”

ITC Infotech had signed a five-year multi-million dollar contract with Finnair in 2006. ITC Infotech is involved in implementing Finnair’s frequent flyer loyalty program, e-ticketing and other operational application systems.