The increase of workstations in Polish call centres between 2005 and 2006 was at the level of 23.2%, and between 2006 and 2007 at 35.7%. This means that the call centre market is now increasing nearly 6.5 times faster than GDP in the country, according to research by callcentre consultancy MasterPlan.

The increase is clear evidence that the call centre industry in Poland is developing fast, despite the moderate level of foreign investment. Favorable factors include: the dynamic development of e-business in Poland, sales development in direct systems (communication, insurance), the increased development of services targeted at so called 'time poor' people – as well as the continual decrease of the cost of telephone connections, says the report. • A PDF of the full report is available in our Whitepapers section.