IDEA Cellular, India's third largest private telecom services provider, has signed a Rs.1,450 million outsourcing agreement with Firstsource Solutions, a global BPO services provider.

IDEA Cellular, an Aditya Birla Group Company has over 45 million subscribers across 17 service areas in India.

Firstsource Solutions will provide customer management interaction services including customer service, billing, and new product information. It will deliver services to IDEA from its centre in Coimbatore, Tamil Nadu India. Firstsource will be providing these services for IDEA’s Kerala and Tamil Nadu customers in English, Malayalam and Tamil.

Mr. Navanit Narayan, Chief Service Delivery Officer of IDEA Cellular, commented, “Firstsource brings a wealth of knowledge and expertise in running large customer support operations for global telecom service providers and has the ability to help us manage our rapid growth in the service areas of Kerala and Tamil Nadu. We believe our customers will benefit from their service capabilities”.