MTV Networks (MTVN), creators of content for entertainment, has entered into an outsourcing services engagement with HCL Technologies Ltd.

The partnership aims to help MTVN brands in manage the technology behind its digital content creation, media asset management, community networking and cross-brand programming. HCL will work with Viacom's strategic and digital platform development team to set-up cross-brand initiatives and develop good practices in processes and technology.

The platforms include Media Player Development, Sites development, Social Networking Platform development, Games Development, Application and Data Platforms Support and development.

The work will be delivered offshore using HCL’s Chennai development centre. User Interface Design will be supported from Noida in India. "HCL's expertise in the media space will be critical as we continue to enhance and improve the efficiency of our digital platform infrastructure," said Joe Simon, Senior Vice President and CIO of Viacom.

HCL has also committed to join MTVN in building a Media Centre for MTV Networks which would be utilised by MTVN for mutually agreed upon media products development.