SABMiller, one of the world’s largest brewers, has decided to pilot Infosys Technologies ShoppingTrip360 solution to evaluate and improve the effectiveness of its in-store shopper marketing campaigns.

Yvan Goupil, Head of Insights, SABMiller Europe, commented "Engaging our existing and new customers in a meaningful and relevant way is vital to the success of all our brands. Starting with a pilot program of the Infosys ShoppingTrip360 solution, we aim to improve the effectiveness of all our European in-store marketing campaigns by helping increase shopper engagement leading to greater sales,”

The services provided by Infosys will help SABMiller analyse important shopper trends associated with the placement of products on in-store fixtures. The insights gathered from the store will help SABMiller decide which promotional display is most effective at promoting their product and which product placement areas result in the greatest sales. The first pilots will take place in select stores of the Romanian supermarket chain, iVET.

Upon successful pilot completion in Romania, SABMiller will evaluate the results and look to roll out the Infosys solution in other key markets around the world.