British American Tobacco has signed a multi-year outsourcing contract with Wipro Technologies to provide application support services.

Global IT service provider, Wipro Technologies will help the tobacco giant improve the effectiveness and efficiency of its application support services for its global business operations across 130 countries.

Under the contract, the two companies’ will partner up to provide an enterprise-wide global application support delivery model. This will consequently reduce the total cost of ownership and allow for more opportunities for value added services for the business users of British American Tobacco.

“The global capabilities of Wipro match very well with the needs of British American Tobacco as a Global Enterprise,” said Phil Colman, chief information officer, British American Tobacco.

“We believe this is the right way forward for us in terms of our IT strategy. We will be considerably more effective across our global enterprise. These changes will help us improve the application support service quality, facilitate better integration, enable enhanced knowledge sharing and, ultimately, help us become more competitive,” added Ben Fourie, Head of Global IT Services at British American Tobacco.