Indian media company UTV Software Communications has signed a five-year deal with IBM to streamline its key provisions.

The technology giant will take over the company's finance and accounts, rights management, procurement, projects, material management and other key functions in a bid to provide a customer-centric operating environment. Included in the contract is India's first cloud-enabled email system, according to the company.

Rajeev Wagle, chief financial officer, UTV Software Communications Ltd. commented: "The market here is growing at a rapid pace and customers are increasingly becoming demanding, making it imperative for us to offer fresh delivery platforms and content diversity enabled by technology."