India continues to be the most popular publishing sourcing destination, according to research carried out by Valuenotes Database.

With 66 per cent of the 237 respondents selecting the offshore giant, the destination pipped other publishing offshore locations to the post.

The US was second favourite followed by the Philippines, UK and China.

“An increasing cost of production and print, coupled with the global economic slowdown, has led to the industry struggling to address the increasing demand of digital content as opposed to print acting as the driving forces behind publishing outsourcing,” said Rakhi Vig, manager of product sales with Valuenotes Database.

“Whilst we have seen publishers trying a variety of approaches - going digital, reducing print publishing, and cutting costs, believes the industry is yet to find that one formula that addresses all its problems.”