Global IT services & solutions company ITC Infotech, fully owned subsidiary of ITC Ltd, is working with Oracle to provide Loyalty & Marketing based BPO services.

As per the BPO initiative agreement, ITC Infotech will have the non-exclusive license to use the Loyalty & Marketing programme solution offered by Oracle.

Oracle’s cutting edge offerings will support ITC Infotech in providing customers loyalty, marketing & customer relationship management (CRM) solutions in an outsourced business process model.

ITC Infotech is the first system integrator company globally to implement Siebel Loyalty for the airlines industry, for the hospitality industry, and for a coalition loyalty across hospitality & retail companies.

Along with its partner(s), ITC Infotech, can also provide services in the areas of loyalty strategy and program design, rewards and fulfillment, analytics, partner management, hosting, etc.

This new partnership with Oracle will allow ITC Infotech to expand its services to the BPO market globally.