Vertex, a leading global Customer Management Outsourcing (CMO) and Business Processing Outsourcing (BPO) company operating across a wide range of market sectors and geographies, has today announced a joint venture with Shell Transource Ltd, one of India’s largest integrated domestic BPO.

The Vertex majority-owned joint venture will emerge as a significant CMO/BPO in India to deliver integrated services across voice, non-voice and fulfillment solutions to customers in over 350 locations in India.

Vertex will strengthen Shell Transource Ltd’s offering by integrating world-class CMO capabilities underpinned by industry specific technology and applications.

This joint venture will supplement Vertex’s capabilities delivered via its four service lines comprising CMO; IT Applications and Services; Consulting and Transformation; and Decision Sciences. The focus will be on Public Sector, Banking, Financial Services and Insurance (BFSI), Telecom, Utilities and Retail. The combined strength will now be approximately 5,000 employees.

Paul Sweeny, CEO, Vertex Group, said, “India is one of the world's most attractive and rapidly growing markets. Today’s announcement shows our commitment to investing in this market and is part of our global strategy of broadening and deepening our CMO capabilities. We recognise a huge untapped opportunity within Shell Transource and their unique business model and have identified a valuable way of extending our CMO/BPO business in India. Our respective strengths are a natural fit and will address the fast evolving needs of the local market.”