Accenture has completed its acquisition of Beijing Genesis Interactive Technology Co., Ltd., a Beijing-based embedded software services company that provides mobile software outsourcing services and solution licensing for companies in China.

The acquisition will build on the expertise, design, development, testing and outsourcing capabilities of Accenture Embedded Software Services, which helps clients innovate through the use of embedded software to deliver any product, service or solution faster and more cost-effectively across a range of industries. Those industries include mobile devices, automotive, medical equipment, and aerospace and defense.

“Embedded software has become a main differentiator for mobile devices and solutions driven by customer demand for ever smarter devices,” said Jean Laurent Poitou, managing director of Accenture Embedded Software. “As a result, our clients are looking for ways to increase the predictability and lower the development cost of new and emerging software technologies.”

Mogenesis developers offer a range of skills across multiple embedded software platforms, including Android, Symbian, Windows Mobile and LiMo. Mogenesis has been providing mobile software services since 2004.

“The Mogenesis team brings years of accomplished software engineering experience across market-leading mobile platforms and time-critical product development and solution licensing,” said Poitou. “The acquisition will enhance Accenture’s existing developer base in terms of both numbers and geographic reach, meeting rapidly increasing client demands for embedded software skills, particularly across Asia.”

Gong Li, Chairman of Accenture Greater China, said, “This acquisition will significantly strengthen Accenture’s mobile software and application development offerings to device manufacturers in China, and add to our capabilities to provide end-to-end value-added services on mobile devices for operators.”

Accenture’s record in embedded software includes helping original equipment manufacturers ship more than 300 different mobile phones worldwide. It has also helped chipset vendors create robust adaptation software, and in-vehicle infotainment (IVI) manufacturers run systems and operator testing.

“We see great synergy in combining our offerings in the embedded software market with Accenture’s consulting and technology outsourcing expertise, industry focus, and global reach,“ said Dennis Kung, chief executive officer, Mogenesis. “This will give clients all the benefits of working with a global leader like Accenture and the local skills and market knowledge of our people.”

Source: http://newsroom.accenture.com/article_display.cfm?article_id=5091