Leading independent hotel and hospitality group, De Vere Group, has announced that it has chosen long-term network provider, Claranet, to implement a cost-effective private cloud system. De Vere will rely on Claranet’s private cloud solution to host and manage its range of mission-critical applications and websites. The platform will provide the foundations to support the Group’s recently launched online and e-commerce strategy aimed at driving traffic to its websites and boosting revenue.

“Our online strategy is a major focus for us,” said Group IT director, Jo Stanford. “We regularly reach out to over a million people through online campaigns and as such it’s absolutely critical that we manage the varying volumes of traffic we generate each time. Loss of uptime could lead to dissatisfied customers and compromised revenue, and this simply isn’t acceptable. We’ve upped the ante significantly online and in doing so it has become clear that we need a new hosting platform that can provide the built-in flexibility and resiliency we need to cope with peaks and troughs in capacity demand.”

The new platform from Claranet will provide much greater levels of scalability for De Vere as the dedicated virtual hosting (DVH) solution allows server resource to be dynamically allocated according to the changing demands of De Vere’s different applications and websites. Varying capacity levels when running online campaigns can therefore be met with ease with server resource becoming available when needed. As a result, De Vere will no longer need to pay for under-utilised machines or adversely risk overloading servers in the event of unpredicted demand.

“By choosing Claranet’s private cloud, we are confident that the solution’s inherent flexibility will provide a solid platform to help us realise our forecasted growth. And with our longstanding working relationship, we have no doubt that Claranet will continue to support De Vere as our business demands change,” remarked Stanford.

Claranet UK’s managing director, Michel Robert, commented: “Having worked with De Vere for a number of years managing the Group’s wide area network, we’re very excited to be building on this relationship by helping the Group to realise its online ambitions with a highly scalable and resilient virtual hosting solution. We’re as committed as ever to deliver the best service possible to De Vere. Our people, infrastructure and processes will ensure the move from a physical to virtual environment will be seamless, providing the foundations to support De Vere’s online strategy.”