Customer relationship management company Groupe Acticall has agreed to buy Sitel Worldwide Corporation for an undisclosed amount.

Through its acquisition of Sitel, Groupe Acticall will gain access to 61,100 employees, advanced technology solutions, a number of high profile customers and over 30 years of industry experience. The French-headquartered firm already has 7,500+ employees and over 65 million customer contacts managed annually.

Sitel will continue to operate as an independent brand, owned by Groupe Acticall, upon the closing of the acquisition, which is still subject to government and regulatory approvals.

Peter Ryan, principal analyst at Ovum, wrote on Ovum’s blog that the news was “of little surprise among watchers of the contact centre outsourcing space” and that Groupe Acticall “will clearly benefit from Sitel’s global presence, which counts 21 countries and 40 languages.”

He went on to speculate on how Groupe Acticall will facilitate Sitel’s revenue growth:

“Over the past two years, Sitel’s top line only grew one per cent annually, which was lower than most of its global competitors. That it will now be owned by a firm that has a legacy in CRM and that understands the nature of the contact center sector is a positive first step in improving its revenue performance.

“Groupe Acticall should provide Sitel with the flexibility and backing required to further expand into value-added solutions, explore new vertical market opportunities, and prospect for contracts in emerging demand centers.”

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