Groupe Acticall has announced that it has completed its acquisition of Sitel Worldwide Corporation.

The deal, which was originally announced mid-July, will see Sitel continue to operate as an independent brand owned by Acticall.

Over the past two years, Sitel’s top line growth has been poor when compared to its global competitors – analysts have speculated that Groupe Acticall’s strong CRM experience should have a positive impact on Sitel’s revenue performance.

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