The UK TV industry is at risk of losing around £1billion to online giants if they move into the industry. A new report from OC&C's, suggests that if major online aggregators, such as Amazon, Facebook and Google were to take 10% of the market for TV, legacy firms would be at risk of losing profit margins. If the behemoths of the internet were to generate content, the size of revenue lost would increase as marketing and control distribution would be handed to the major internet firms. The broadcast industry is facing some tough questions as this wave of competition closes in, such as the possibility of syndication and the notion of becoming their own digital platform.

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