Big birthdays are few and far between for most outsourcing companies. The reason being that most of them are still so young. To reach just your tenth birthday by 2009 is a truly momentous feat in the outsourcing industry. Not for one outsourcing company however. Though lesser known than many of today’s outsourcing behemoths, LPM Outsourcing could be looked at almost as a father of the UK outsourcing industry having just celebrated a whopping 21 years in April. LPM, a UK-based outsourcer, started doing outsourcing even before the word was commonplace. Sourcingfocus.com got an invite to its birthday party and decided to find out a little more about LPM and the secret behind its longevity.
Philip Davies, the LPM MD, stood out from the crowd in a private room above the popular celeb hangout, Ivy Restaurant. A six foot plus, articulate businessman and avid cyclist amid a room of diminutive financial-types is of course bound to make an impact. The financial types were there representing some of the company’s longstanding customers spanning from Cisco Capital to The Strategic Rail authority and a recent new client in the British Transport Police.
The industry in which LPM operates is the outsourcing of leading and asset financing. What this basically boils down to is the management of the back office finance and premises management of companies around the world. This could be anything from the management of receivables for a large retail organisation to looking after the lease portfolio of a public sector organisation. But LPM’s services are not limited to larger companies, the offerings could also be of interest to the budding start-up or entrepreneur who cannot create or access the economies of scale that a dedicated outsourcer can.
“Many customers come to launch a new venture but lack the experience to set up their own business. Either that or they don’t want to be involved in the back office,” said Mr Davies.
That is all very well, but in the current climate, catering for new start-ups is unlikely to be a booming business. The ability for entrepreneurs to convince financial backers to invest in their ventures has decreased substantially as a result of the credit crunch. Those who have money are holding on to it. But this does not appear to worry LPM as they also maintain close relationships with many larger companies.
“At the moment, the recession is good for our business. I don’t like saying it but it’s true,” said Mr Davies.
Companies across the board are looking to outsourcing to cut costs and augment their businesses and many outsourcing providers are supposedly benefiting from this. However, the opportunities Philip was referring focus mainly on what could be seen as the scraps of the recession. LPM does a large amount of business in the portfolio run-out space, where they must ‘fire sale’ failed businesses’ asset portfolios making as much money as possible from the process. .
“Banks are withdrawing from asset financing, removing focus on new businesses and asking what can we do with distressed portfolios,” he said.
The process of a run out basically involved picking up the remnants of the company and seeing what it can be sold off for. Doing this can be a testing affair, especially working with the remaining management staff to gather information.
“You’re basically collecting information from people who you know have lost their jobs. You think, well the management has messed up, but you also have empathy for the humans who are left with other people’s problems,” he said.
It is certainly a macabre business, but someone has to do it. So how did LPM come into existence?
“When we started we were quite pioneering, the market wasn’t really known and it was a new idea to outsource. We started Five Arrows Leasing Group but wanted to focus on our new business so developed LPM as a separate business. We outsourced our back office to them but it worked so well that we bought the company,” commented Mr Davies.
For its longevity, you could say LPM has a bit of a head start on some of the other outsourcers about today. Starting out in 1988 initially benefitted from the first recession just a few years into its existence.
“In the early 90s many companies wanted saviours to come in, sort out the books and collect all the cash they can from distressed portfolios. Leasing and finance organisaions failing at this time let LPM become well-known,” commented Mr Davies.
In the midst of the second recession to engulf UK business during LPM’s long existence, what thoughts does Philip have on its future and the outsourcing industry in general?
“Our target market is going to change as time goes on. During the recession, insolvency practice is going to be a big area and there will be new opportunities from shareholders leaving markets,” he said. “Things will changes though from the more dismal recession-based customers back to more positive run-outs, new start-ups and probably the public sector too,” he added.
The recession as a whole was also seen as an opportunity not a threat for all outsourcing companies with one caveat.
“The economic pressures of cutting costs will ultimately benefit outsourcing in the short and long term. But providers need to be clever in focusing their marketing strategies in order to reap the rewards.”
It seems if other outsourcers want to survive the recession and reach their own longevity milestones they should take heed. Success in a recession is not a given – it takes insight, luck and clever thinking to really come out on top.