Cisco, a tech company has signed a contract to acquire IMImobile, a cloud based communications software for $721 million in a move to help firms keep track of their users and interact with them.

The CEO of Cisco, Chuck Robbins is hoping to revamp the company to become more centred around networking software and service providers. 

The deal with IMImobile is aimed to help them use AI software in order to automate the outreach process more efficiently. For example, providing their customers with a generic way to communicate with people in which they prefer, so either video calls, texts, social media...

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