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Entrepreneurs Club - how to introduce your brand to enterprise buyers

Anna Stella

CEO at BBSA and Marketing Expert

Kerry Hallard

CEO of the GSA

The sourcing ecosystem is forever changing, and there is an increased focus on big enterprises wanting to work with smaller players to drive innovation and new technologies. However, both SMEs and large enterprises are finding it difficult to partner together due to a number of reasons, including due diligence, brand positioning and the RFP process.

As an SME, it’s difficult to be seen by big brands, but we’ll take a look at what they’re looking for, how to position a business to attract the larger players, how to ensure your marketing is focused enough for visibility and how to present yourself as a business everyone needs to partner with.

In this webinar, Anna and Kerry took us through their top tips for introducing your brand to enterprise buyers and maximising your reach. 

Watch the full webinar here:

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